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Work

Three problems. One principal.

Find the right leader. Expose the organisational brake. Build the market and operating model that can carry growth. LightGrow is Wojtek Cieplik’s independent advisory business. Every mandate is led personally. Where the work needs more than one mind, trusted specialists and established networks are brought in.

01

When growth is stuck on the person

Executive search

First the role: outcomes, decision rights, cadence, fit with the company culture and the local task. Only then the network.

  • Leaders and specialists in lighting, manufacturing, design and smart-tech.
  • Country management, sales, operations, R&D — once the system can carry the role.
  • Operations and production: sustainability, digitalisation, additive manufacturing, building automation. The plant has to learn as fast as the product.
  • Do not hire into an unclear system. The same friction returns under a new title.
  • Where the gap cannot wait, an interim bridge is possible — the same person who runs the search can hold the seat until the hire lands. Offered only where the industry fit is real.

02

When the visible problem is not the whole problem

Organisational diagnostic

When KPIs fall, succession approaches or integration stalls, the visible problem is rarely the whole problem. The diagnostic exposes friction in decision-making, accountability, collaboration, role clarity and culture. It is anonymous, psychometric and deliberately non-invasive — a 20-minute assessment, no interview marathon, no internal campaign. Leadership receives structured findings and clear decision priorities within two to four weeks, depending on company size. The method is published as the Enterprise Health Program in LED professional Review. In conversation it is an organisational diagnostic.

  • Falling performance that conventional KPIs cannot explain
  • CEO or ownership succession
  • Cultural and organisational due diligence before an acquisition
  • Integration after closing
  • Reorganisation and turnaround

03

When a mandate does not fit a single service line

Market and organisation advisory

A market-entry problem may also be a leadership problem. A succession decision may expose weaknesses in the operating model. In those cases LightGrow combines diagnosis, advisory and search in one principal-led mandate.

  • Operating model and growth: market focus, decision flow, R&D bottleneck, middle management, retention — often in founder- or family-led houses. Before anyone is hired.
  • Market entry: positioning, product hierarchy, specifier ecosystem, channel, later a country entity.
  • Credibility and category: from component supplier to solutions partner. What to say, what to show, what to stop saying.
  • Credible entry into specifier ecosystems and relevant decision-making networks through informed positioning, introductions and cultural-commercial translation.
  • Commercial organisation: country logic instead of silos, from catalogue selling to project business.

Recent work

Three mandates. Three kinds of work.

Client names stay internal. The situations are real.

01

Executive search

Leadership after acquisition — European lighting brand into North America

Situation. A successful family-owned European lighting house had acquired a North American business. The question was no longer whether to enter the market, but who could run what they had bought.

Work. Mapped key positions, overlaps and critical gaps — operations/COO, the North American CEO, the ownership interface. The CEO brief was cultural as well as commercial: someone who could carry a European brand into that market without losing it. A CEO change at the European parent landed in the middle of the process.

Outcome. The first deliverable is the map. The CEO search follows it — not a recycled local sales title.

02

Advisory

Growth and operating model — founder-led design manufacturer

Situation. Leadership was carrying too many hats. Hiring looked urgent. Market focus, the factory and family decision-rights were tangled.

Work. A timeboxed diagnostic of market focus, operating model and role clarity — before anyone was hired. Search for a critical technical role set in parallel, not as a substitute for diagnosis.

Outcome. The company did not hire into an unexamined system. Diagnostic and search treated as one mandate.

03

Organisational diagnostic

Hidden friction — lighting manufacturer, around 1,900 people

Situation. The company appeared successful. Conventional KPIs did not explain the operational drag or the leadership misalignment underneath it.

Work. Anonymous 20-minute assessment across headquarters, the country organisation and two plants — about 1,200 people, including shift workers without email, on paper and a terminal on site. GDPR-compliant. No interview marathon, no interruption of operations.

Outcome. Leadership received a structured map of the hidden dynamics and a set of decision priorities.

For senior professionals

Career positioning and selective placement

For experienced leaders navigating a serious transition. The same industry judgement as on the company side. Placement only where the mandate and the person fit.

  • Positioning and market reading.
  • Selective placement only where the mandate and the person fit.

Selected collaborations

Independent. Principal-led. Connected where needed.

Selected collaborations include Brandt & Partners and Exceedation Sales.

Brandt & Partners

An international network of independent principals. Collaboration on selected search and diagnostic mandates. Not an employee of Brandt & Partners GmbH.

Exceedation Sales

Specification channel: premium components, controls, solutions. Price, lead times, real friction.

Specialists by mandate

Legal, digital, local market, M&A — when the project needs them.

How the work is done

Four rules.

Diagnosis before prescription

The original brief is a starting point, not an answer. First establish what is actually blocking the organisation, market or role. Then decide what work is justified.

Independent judgement

You do not bring me in to confirm the prevailing view. I will say what I see, including when it complicates the original brief or reduces the scope of work.

Ownership when it becomes difficult

I do not deliver a diagnosis and step away from its consequences. I stay close to the decisions, the friction and the implementation for as long as the mandate requires.

Principal-led

Few concurrent clients. No junior team placed between the problem and the person accountable for the work.